Natalie Youssef, MPH, NBC-HWC

Business Performance Coach with a public health lens.

I am Natalie, a business performance coach. For years I have been working on one question: why do capable, driven women keep hitting a revenue ceiling that more effort cannot move? The answer is rarely strategy. It is almost always the capacity underneath it, the biology, the behavior, and the environment that decide how you show up before strategy gets a say.

How I Got Here

I grew up in Durango, Colorado, around mountains and movement. I competed as a freestyle skier through the junior level, which is where I learned what performance costs and what it takes to sustain it.

Later I led wilderness therapy expeditions. I watched people change quickly once you take them out of the noise and give them room to reset. That was the first time I saw how much of behavior is set by environment rather than by effort.

I studied Environmental Studies and anthropology at Bowdoin College, then earned my Master of Public Health at George Washington University, concentrating in environmental health and behavioral science. Before founding Thrive With You I worked in public health research and policy, focused on how to help people rebuild capacity before it breaks.

Then I built my own business, and learned firsthand what it costs to run something that depends on your output every day.

What Actually Drives Change

I work with women entrepreneurs and high-achieving professionals who are hitting a wall they cannot think their way through. For some it is a business that finally works and still takes everything outside of it. For others it is performing at a high level while depleted, or knowing exactly what to do and not doing it.

My background in behavioral science, neuroscience, and environmental health gives me a lens most business coaches do not have. I build the capacity underneath the business first, so the strategy, the offer, and the marketing actually hold.

Let’s Build Something Sustainable

If you have read this far, something already told you it is time. Not to push harder. To understand the pattern and build the capacity to change it.